Our leadership team

Barry joined the Pioneer team in 2013 and was appointed as Chief Financial Officer in June 2021. He is responsible for driving Pioneer’s strategic intent and for leading the company’s strong connection with vendors.

Barry recently successfully led Pioneer’s underwriting activities and drove the advancement of data analytics, helping to optimise customer outcomes and increase liquidations performance.

He holds a Bachelor of Finance, Accounting and Economics from the University College Cork, and is a member of the Chartered Institute of Management Accountants.

Andrea joined Pioneer in 2020 as Chief Operating Officer, drawing on her experience as a strategic and commercial leader across financial services, healthcare, retail, and professional services sectors.

Andrea is responsible for all customer-facing functions including the Perth and Manila Contact Centres, Marketing and Digital, as well as key corporate functions of HR and Operational Risk.

Prior to joining Pioneer, Andrea spent almost 10 years at HBF, one of Australia’s largest private health insurers, where she became the Executive General Manager of Health and Corporate Services. She also held several leadership roles across Strategy, Mergers and Acquisitions and Manager of the Friendlies Pharmacy franchise, receiving the coveted WA Business News ’40 under 40’ Award.

Andrea holds a Bachelor of Commerce from Curtin University, is a graduate of the Australian Institute of Company Directors, and holds a Non-Executive Director position with Screenwest.

Sue joined the Pioneer team in October 2015 as General Counsel and Company Secretary. She has over 25 years’ experience as a company secretary, including positions with Heytesbury Pty Ltd and the ASX listed Evans & Tate Ltd, Automotive Holdings Group Limited and Helloworld Limited.

Sue has also worked as a consultant during her career, providing company secretarial and financial services to several ASX listed and unlisted companies.

She holds a Bachelor of Commerce from Curtin University and a Master of Business Law from the University of NSW. Sue is also a member of the Governance Institute of Australia and the Australian Institute of Company Directors.

Stephen Targett was appointed as a Pioneer Director in June 2021 and Chairman of Pioneer on 31 December 2022. He has extensive financial services experience as both a board member and an executive in Australia and overseas.

Stephen is currently Chair of CPT Global Limited and former Chair of member-owned bank Police & Nurses Limited (P&N) and BCU, a division of P&N. Stephen was previously Chief Executive Officer of RACQ Bank.

During successive executive positions at RACQ Bank, he successfully led National Australia Bank’s European services, Lloyds Banking Group’s wholesale and international division, and ANZ’s institutional bank

Keith is the founder of Pioneer, bringing over 30 years’ experience within the financial services industry, across Australia and Asia.

Over the course of his distinguished career, Keith has received numerous awards, including recognition in the prestigious WA Business News ‘40 Under 40’ Awards.

He has a strong interest in philanthropy, supporting numerous charitable organisations across Australia.

In addition to his role as Managing Director of Pioneer, Keith is an Executive Director of Midbridge Investments Pty Ltd, and a Non-Executive Director of Bondi Born. Under his strong leadership, Pioneer has continued to grow from strength to strength.

Pauline joined Pioneer in August 2023. Pauline is an experienced non-executive director, with Board positions at Kalgoorlie Gold Mining Ltd where she is Chair and Elixinol Wellness Ltd.

Prior to her career as a non-executive director, Pauline spent 20 years in senior roles in investment banking across investment strategy, economic research and funds management, predominantly across Asia, including with Citibank, BNP, Merrill Lynch and Deutsche Securities.

Pauline brings a sharp commercial focus to strategy. She embraces dynamic business environments and has demonstrated success in business development and strategic transformation having led companies through business recalibration, and M&A.

Educated in Scotland, Pauline holds a BA Hons Economics and Graduate Diploma in Law and Financial Study: Accounting. She is also a graduate and member of the Australian Institute of Company Directors (GAICD).

Andrew Whitechurch joined Pioneer in September 2024 as an independent Non-Executive Director. His distinguished career spans over two decades in business strategy, commercial banking, and audit and risk. He is a seasoned board member, and currently a Non-Executive Director and Chair of the Audit & Risk Management Committees at MercyCare Limited, University of Notre Dame and East Metropolitan Health Service. Andrew is also Chair of the Finance Committee at East Metropolitan Health Service.

Andrew has held numerous executive positions including WA State General Manager at NAB and Executive General Manager at Bankwest. He was also previously General Manger, Group Strategy at NAB, where he was responsible for global strategy across banking operations in Australia, NZ, UK, US and Asia. Following these roles, he spent 6 years as a freelance consultant advising companies on strategy, marketing, and customer experience.

Andrew holds a Bachelor of Science from Swinburne University of Technology, graduating with distinction, and an MBA from Monash University, where he received the MBA Director’s Award for Academic Excellence. Additionally, he has also served on the boards of Keystart (as Chair), the Western Australian Opera and Trinity College Perth.